The Tech Blog – Keeping Readers Up to Date

In this era, there are a lot of innovative technologies generated for each and every one of us. More often than not, some of us even lose track of these new gadgets or great creations since there are too many of them. For that reason, tech blogs are created for all of us to keep up to date with these new technologies.

These websites focus on providing the readers the latest technology information. It has information on IT related technology, news about these products, the gossip about the new gadgets, events and the comings and goings of this rapid growing world of ours capsdoc.com . In these kinds of websites you would also be able to discover a lot of articles on the “How To’s” involved. Not only that, you would also be able to find knowledgeable information on search engine optimization which is also known as SEO, there are also information on technologies that are internet related, the accomplishments of the Wireless Business, the e-Commerce Web hosting, Internet security, news about SEO, Web services in addition to a complete variety of subject matters in the world of Information.

Tech blogs are mainly reviews on different products of technology and it also has the capability of giving you the advice as to what type of product to purchase or to use. Technically, these blogs are the voice of those people who dedicated their lives to technology. Some of these people are somewhat called the technology geeks or nerds. These people have an ample of knowledge about technology; why else would they be making blogs about them if they have no idea what they are talking about? Well, chances are you have been to one of these tech blogs when you are searching for reviews on a certain cell phone, laptop, or camera.

There are a lot of tools that one would be able to use for tech blogs and for being up to date with the world of technology. One of these tools is the feed reader. A feed reader which is also known as a RSS (Real Simple Syndication), is a family of web feed systems that is used to bring out regularly updated workings for instance the tech blogs, news headlines, the world of music and videos. A lot of people utilize this tool since they know that they would be able to find a lot of helpful information in this type of tool. You would be able to find an RSS (Real Simple Syndication) when you make use of My Yahoo, Google reader, Google Alert, and even on Bloglines. Some people even make use of Twitter and Facebook to provide updates on the latest news in technology.

Many small business owners have yet to catch on to the true advantage of blogging because they perceive bloggers as self-absorbed. In a recent US News and World Report article, a survey by Warrillow & Co. showed that only about 41 percent of small business owners have an interactive website, and if they do have a website, a blog is not high on the priority list for inclusion.

These statistics show that the small business community is not only small in size but in vision as well. This Web myopia is limiting their reach. And it’s a shame because blogging can be a powerful tool for building your business.

Yet another study showed that half of the businesses surveyed closed sales as a direct result of their blogs. Blogs regularly delivered qualified leads to 70 percent of those business owners.

The ideas and nuggets posted to a blog by a good (or great) thought leader delivers a viral effect. One reader subscribes and then passes along the valuable insight from this blog, and the word spreads. That’s when you turn your blog into a driving force for your business. Here’s a rich opportunity for you to become the thought leader that everyone wants to turn to for creative, thought-provoking ideas to better their own business. Using a blog host like Typepad, Blogger, or WordPress also boosts your search engine optimization, because these sites automatically format your blogs so that keywords and phrases are picked up by search engines. And, of course, the more you update your blog with rich, insightful information, the more you will develop a following with customers and prospects returning more frequently. Ultimately, your blog will drive more traffic to your website and build your brand recognition in the process. The result? More leads, referrals, and sales!

The next question is, “Where do I begin?” The best way to get started is to read blogs that are pertinent to your business as a VAR. You’ll quickly see that blogs are written in conversational tone that delivers practical and insightful information in an easy-to-read manner. Here are a few thoughts on how to drive business through your blog:

– Discuss a practical situation without using ad speak. Using a promotional voice in a blog is a huge turn-off for most readers. Customers want to find relevant, useful information with your own unique experience mixed in. Define a particular problem that you experienced and then explain how you solved it. Better yet, consider what some of your customers’ problems might be, and present the challenge and a solution based on your own experience. This will encourage your customers to keep coming back for more. If you just talk about yourself and your services, it “sounds” like marketing, which should be used in your advertising, not your blogs.

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