If you are a private, public, or even a public entity, and you have a website, then you need E and O and D and O, and Tech and Privacy Breach E and O insurance. E and O insurance AKA Errors and Omissions insurance covers the service that you provide and the representations that your employees make to your customers. D and O (AKA Directors and Officers Insurance) protects the officers and directors as they conduct the affairs of the business. Tech and Privacy E and O covers the things you say and do on your website, and also if you have a computer security breach and client’s or employee’s confidential information is stolen. Also, if you are a technology company and your technology harms another (viruses, lack of data breach protection, your system malfunctions and the client is harmed financially), Tech and Privacy E and O insurance will cover your company.
D and O (Directors and Officers Insurance) coverage protects your board members, who make decisions about the direction of the company tech web post . It also protects the manager, employees and officers, who make decisions regarding the operation or direction of the company. Lastly, the company, the entity itself, as it is named in a suit for these types of actions is also covered.
Are you a moviemaker or video maker? Have you been creating and posting videos to sites like YouTube, Metacafe and MySpaceTV video? You have been getting lots of great feedback, viewers have been favoriting your videos and sharing them among their friends, and maybe now you are thinking, how do I make some money on this?
Or maybe you are an upcoming video producer, shooter or editor. You recognize that the web is the wild frontier of video and film and you want to get a piece of it. Or maybe you are running a business and you are smart enough to recognize that maybe you can make some additional money by leveraging your products and services via web video.
Yes, you can make money in web video. You don’t need to be a big-time producer with deep pockets. You don’t need to have graduated form a top notch film school. You don’t even need fancy video cameras and video editing gear.
There are various paths and direction you can take depending on what kinds of video you are making and what your goals are.
For the professional video or filmmaker, the creator of short videos or independent films, the best choice is to hook up with a major content provider that already has a presence on the web as well as in broadcast. Companies like Atom Films, Break, iFilm and the My Damn Channel all buy and license video streaming content from professional video makers. See the list of Sites that pay for video at Internet Video Magazine.
These web video distributors license your videos to other content companies and also exhibit your film on their Internet site, sharing the various advertisings and licensing revenues they get with you.
Most of these types of sites runs ad before your video, as well as a plethora of ads and banners on the web site. They have money coming in, and realizing the value of well made content, will pay you for your videos and films.
Atom Films says “We earn good money from those ads and we share a percentage of the gross revenue with content creators. That money is paid out according to the relative popularity of each movie on AtomFilms – so the more plays your movie generates, the more money you make.”
Because companies like AtomFilms also function as a source for video content to other media companies, they can pay you a slice of that as well. AtomFilms supplies content to companies like Comedy Central, Spike TV, Verizon’s Vcast mobile entertainment service and Bell South’s web portal. These partners pay Atom for the content, and from that revenue they pay royalties to the creators whose movies are shown.
According to AtomFilms, many of their film and video creators earn hundreds of dollars, some earn thousands of dollars, and the most successful creators have made tens of thousands – even hundreds of thousands of dollars.
There are some sites that are actually pay per view and work best for content that is either informational like “how to do it” videos or travel videos, or contain “special content” that can not be easily accessed elsewhere. Some of the leading sites for this are Veoh, Guba.com, BrightCove, VideoJug and ExpertVillage. At ExpertVillage, you can earn $100 to $1000 for each how-to video. The videos must be assigned first, focus on a specific topic, and consist of about 15 segments of one to three minutes each, featuring an “expert” on a given subject.
If you are running a business and want to promote it via video, you have a few options. You could use one of the pay per view services to distribute educational videos that you produce. You could distribute and re-purpose your TV and cable commercials by posting them to one or more of the “free” video posting sites, or you could actually create a “viral” video that drives traffic to your site.
A great example is the “Will It Blend” series of videos by a small company known as BlendTec. Originally done as a one off joke video featuring Blendtec CEO Tom Dickson and his blending antics, it turned viral. The company followed up with an almost endless series of videos of him grinding up objects of all types and sizes, from marbles to an iPhone to a rake handle. It has become a wonderful advertising and promotional medium for their company and now almost everyone knows who they are.
Many musicians are using web videos to promote themselves, their bands and their music. These can be a great way to build a new audience and get music enthusiasts exposed to their work without having to go through the music industry machine. Musicians can add links to their web sites on their videos to drive interest, or actually have roll-over promo appear when a web visitor checks out their video.